Employer Brand

"The next greatest misfortune to losing a battle is to gain such a victory as this." The Duke of Wellington, after the battle of Waterloo

This quote reflects the humanity of Wellington at Waterloo where his support of his troops and ‘staff’ were paramount and enabled him to inspire a loyalty that literally created history.

Repeated in military history again and again: Nelson, Rommel, Montgomery - the armed forces have long understood that the answer to achieving the greatest commitment, loyalty and discretionary engagement from their troops, lies in inspiring their willingness to lay down their lives and follow their leadership.

In the corporate world we do not ask our workforce to lay down their lives but maybe Wellington, Montgomery et al were the first great advocates of ‘Employer Brand’ and we can learn a great deal from their vision, values and culture to inspire discretionary effort and performance in our own ‘troops’ and management.

If you would like to understand more about how your Employer Brand can drive discretionary effort, or you want to create, embed or enhance your own Employer Brand then please contact us at: info@evolveassociates.com or call 07808 330683 and quote EBWeb